If you’re like most people, you’re hyper-focused on gaining traffic to your website. As one of your best sales and marketing tools, the more people who visit your site means more profits, right? Not necessarily. The hard truth is that high traffic doesn’t equal sales; there’s a little stickler involved known as conversion. If you have a steady stream of website traffic and your sales conversion seems to pale in comparison, you may need to make some changes. Let’s take a look at some things that may need a little work to encourage your visitors to convert and become buyers.

Are you Speaking the Language of your Primary Buyer Personas?

One of the most common reasons businesses see high website traffic but are not realizing equally high sales conversion is because they are not offering useful and relevant information to their primary buyer personas. You need to make sure you are speaking their language and giving them what they need or want when searching for products or services like yours. Review your buyer personas and make any changes that may help your information to appeal.

Are you Leaving your Visitors Hanging?

Your website visitors need to be guided along carefully if you want to improve your sales conversion rates. If your calls-to-action are weak, or worse yet, nonexistent, you’re leaving your visitors hanging and they’ll leave without converting. Make it easy for your visitors to find what to do or where to go next through strong CTAs so you can gather the invaluable information about your visitors this step provides.

Do your Website Visitors Need a GPS?

Take a close look at your site navigation to ensure it is easy for your visitors to find what they need within your site. If it’s not clean and simple, people will get frustrated and you will miss the opportunity for sales conversion. Simplify things as much as possible and use colors that make your site easy to read on screens of any size so you don’t alienate the bulk of your visitors. Mobile viewing is still on the upswing so taking consideration with menu navigation, color and font size is important.

Are you Providing Links your Visitors can Follow?

Don’t miss out on an opportunity to guide your visitors to additional information in your website. Link to relevant content throughout your site, from blog posts or sections of your site, that provide your traffic with additional information. This helps nurture visitors through the buyer’s journey. They are not likely to search for the information themselves, so making it easy to do more research will encourage them to stay on your site longer.

Have you Implemented a CRM?

Knowledge is power and the right customer relationship management (CRM) platform can provide you with in-depth insight on visitors to your website to help drive sales conversion. The more you know about the people you are attracting, the better you are able to provide them with the information they need, when they need it.

How does your website measure up to the questions we’ve posed?