by Jeane Sumner | Feb 23, 2017 | Inbound Marketing, Marketing, PR, SEO, Social Media, Web
In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are ignoring one of the best ways catch and retain the interest of your target...
by Jeane Sumner | Feb 20, 2017 | Marketing, mobile optimized, responsive, Web, website, wordpress
According to Google statistics, 94-percent of people perform local searches from their smartphones, even though 77-percent of those people are searching from work or home where desktop computers are readily at hand. For that reason, they have switched to a...
by Jeane Sumner | Feb 7, 2017 | Buyer Persona, Inbound Marketing
You’ve dug in and found out everything there is to know about your ideal customer and designed a perfect inbound marketing strategy to grab their interest and guide them through the buyer’s journey. You’ve reviewed your results, and despite all of...
by Jeane Sumner | Jan 26, 2017 | Inbound Marketing, Social Media
Social media is a fantastic tool to significantly amplify your inbound marketing and SEO efforts, but there is a lot more to it than crafting some pieces of content and posting them across your social media platforms. To be successful, a lot of effort has to go into...
by Jeane Sumner | Dec 30, 2016 | Education, security, website, wordpress
If you are working with a web designer or developer to launch a new WordPress site and they are not insisting on using a comprehensive firewall designed for web applications, you need to fire them now! As reported by Security Week, this past December 19th, brute force...