by Jeane Sumner | Mar 10, 2017 | Branding, business, Buyer Persona, Inbound Marketing, Marketing, Strategy
We introduced you to the concept of using “why” instead of “what” to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a little deeper and give you some solid ways to put...
by Jeane Sumner | Dec 1, 2016 | Branding, Buyer Persona, Inbound Marketing
There’s nothing like the holiday season to spread a little cheer by delighting your customers and building upon their loyalty to your business. As you are aware, the delight stage of the buyer’s journey helps turn loyal customers into promoters, so taking...
by Jeane Sumner | Jun 20, 2016 | Branding, Client
Sometimes it’s not so easy to get warm bodies into classrooms, libraries, field days, or (another) book fair. The Home and School Association at St. Joseph Catholic School are trying something new – a campaign to get parents and guardians more involved. And it’s so...
by Jeane Sumner | Jun 18, 2016 | Agency, Branding, PR
Chasing Type announces corporate name change to Sumner Digital Jacksonville, Florida – April 2016 – Chasing Type is excited to announce that they are rebranding and expanding their online marketing services and operating under the new corporate name, Sumner Digital....
