by Jeane Sumner | Nov 29, 2016 | Marketing, SEO
With all of the hype surrounding the importance of content in your SEO efforts, backlinks have really fallen by the wayside, and this is a critical oversight that can severely impact your search engine result page (SERP) rankings. Since there hasn’t been a lot...
by Jeane Sumner | Nov 18, 2016 | Inbound Marketing, Marketing
If you are a business owner or responsible for marketing for your company, you have no doubt heard the buzz about the importance of content for today’s marketing strategies. You may have heard about it in relation to inbound marketing or you may have heard it...
by Jeane Sumner | Nov 16, 2016 | advertising, Marketing, Strategy
Remember the days when viewing websites meant you’d have annoying popups or banner ads that appeared on the pages and they had absolutely nothing to do with what you were searching for? We were so happy when ad-blockers became the norm and we learned to ignore...
by Jeane Sumner | Oct 30, 2016 | Inbound Marketing, Marketing
Your business means a lot to you and you’ve poured a lot of blood, sweat and probably even tears into making it a success. You believe in what you do and you think the world should, too. So, it’s only natural that you should be the one to write the copy...
by Jeane Sumner | Oct 25, 2016 | business, Inbound Marketing, Marketing, Strategy, website
To maximize your inbound marketing efforts, you need to tap into Google analytics so you can get an accurate measure of how your campaigns are working. Simply reviewing sales figures will not give you an adequate picture of how your marketing is performing and what...
by Jeane Sumner | Oct 21, 2016 | Inbound Marketing, Marketing, Social Media
Whether you’re a business owner or a manager in the marketing department of your company, you have likely found all of the changes in promoting your business have led you on a pretty wild ride. While many of the fundamentals you’ve learned will remain the...
