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Why you Shouldn’t let High Bounce Rates Stop your Heart

Why you Shouldn’t let High Bounce Rates Stop your Heart

by Jeane Sumner | Nov 2, 2016 | SEO, Strategy, website

You think you’ve finally hit that magic formula for your business website; the pages are crisp and clean looking, the important things pop out, and you’ve checked it out on your mobile device to make sure it scales well. Since you know analytics are super...
A quick look at PPC and SEO – which is better for your budget?

A quick look at PPC and SEO – which is better for your budget?

by Jeane Sumner | Oct 7, 2016 | advertising, Marketing, SEO, Strategy

When it comes to your marketing budget you may have trouble deciding which digital marketing to fund, do you go with SEO or PPC. Let’s take a quick look and determine which is better for you. PPC is often a business owners’ first choice. Quick impact, low...
The Impact of Header Tags on SEO

The Impact of Header Tags on SEO

by Jeane Sumner | Sep 30, 2016 | Marketing, SEO, website, wordpress

When you’re looking to improve your web content’s SEO, most of the information you find will discuss content and keywords. Don’t get us wrong, those are critical to improving your SERPS (search engine page rankings), but there’s another...
Traffic Doesn’t Equal Sales

Traffic Doesn’t Equal Sales

by Jeane Sumner | Sep 29, 2016 | business, Inbound Marketing, Marketing, SEO, website

If you’re like most people, you’re hyper-focused on gaining traffic to your website. As one of your best sales and marketing tools, the more people who visit your site means more profits, right? Not necessarily. The hard truth is that high traffic...
How we got on the first page of Google with a low domain authority ranking

How we got on the first page of Google with a low domain authority ranking

by Jeane Sumner | Aug 25, 2016 | Marketing, SEO, Strategy

As your partners in inbound marketing excellence, we share a lot of information with you about how important it is for your keywords to rank high in search engines. We also talk about how important your content is to your SEO efforts and getting your information in...
How Do Long Tail Keywords Make a Difference?

How Do Long Tail Keywords Make a Difference?

by Jeane Sumner | Jul 20, 2016 | Marketing, SEO, Strategy

At one time, getting your site returned on the first page of search engine results meant choosing single keywords and using them as much as possible throughout your site. Today, long tail keywords are the talk of SEO results and people are asking, “Do long tail...
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