by Jeane Sumner | Apr 13, 2017 | Inbound Marketing, Marketing, Social Media, Web
After you’ve hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your traffic. Unfortunately, most of the time once the initial traffic...
by Jeane Sumner | Mar 3, 2017 | Inbound Marketing, SEO, Social Media, Web
You have put your best effort into creating great content that is in line with your inbound marketing goals but somehow, you’re just not seeing the engagement you expected. You review your SMART goals, review your personas and sure enough, you’re convinced...
by Jeane Sumner | Feb 23, 2017 | Inbound Marketing, Marketing, PR, SEO, Social Media, Web
In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are ignoring one of the best ways catch and retain the interest of your target...
by Jeane Sumner | Jan 26, 2017 | Inbound Marketing, Social Media
Social media is a fantastic tool to significantly amplify your inbound marketing and SEO efforts, but there is a lot more to it than crafting some pieces of content and posting them across your social media platforms. To be successful, a lot of effort has to go into...
by Jeane Sumner | Oct 21, 2016 | Inbound Marketing, Marketing, Social Media
Whether you’re a business owner or a manager in the marketing department of your company, you have likely found all of the changes in promoting your business have led you on a pretty wild ride. While many of the fundamentals you’ve learned will remain the...
by Jeane Sumner | Sep 26, 2016 | Marketing, Social Media
Social media can be magic for your business, and I’m here to tell you-you are doing it wrong. You likely started participating in social media as an individual – connecting with your high school friends, co-workers, and even Aunt Betty. They might want to...
