by Jeane Sumner | Apr 4, 2017 | business, Marketing, SEO, Strategy
The word “audit” may make you think of a long, tedious process that ends with multiple dollar signs, usually in someone else’s pocket. In this case, an audit is more like a forensic investigation that provides you with every detail you need to...
by Jeane Sumner | Mar 10, 2017 | Branding, business, Buyer Persona, Inbound Marketing, Marketing, Strategy
We introduced you to the concept of using “why” instead of “what” to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a little deeper and give you some solid ways to put...
by Jeane Sumner | Mar 7, 2017 | Agency, business, Marketing, Strategy
In order to run successful inbound marketing campaigns, you rely heavily on data and analytics to see if your efforts are paying off. When you learn that some aspects aren’t working as well as you’d hoped, you make changes and perform A/B testing to get...
by Jeane Sumner | Nov 16, 2016 | advertising, Marketing, Strategy
Remember the days when viewing websites meant you’d have annoying popups or banner ads that appeared on the pages and they had absolutely nothing to do with what you were searching for? We were so happy when ad-blockers became the norm and we learned to ignore...
by Jeane Sumner | Nov 8, 2016 | business, Inbound Marketing, Strategy, website
Whether you are just learning how to start a blog or you have been working on growing your audience, you need to learn about a conundrum that inbound marketers and business owners struggle with. That would be the quality over quantity conundrum. Sounds simple right?...
by Jeane Sumner | Nov 2, 2016 | SEO, Strategy, website
You think you’ve finally hit that magic formula for your business website; the pages are crisp and clean looking, the important things pop out, and you’ve checked it out on your mobile device to make sure it scales well. Since you know analytics are super...
