by Jeane Sumner | Oct 25, 2016 | business, Inbound Marketing, Marketing, Strategy, website
To maximize your inbound marketing efforts, you need to tap into Google analytics so you can get an accurate measure of how your campaigns are working. Simply reviewing sales figures will not give you an adequate picture of how your marketing is performing and what...
by Jeane Sumner | Oct 20, 2016 | Email, Marketing, Strategy
Undoubtedly you’ve heard that email is a powerful tool for engaging your audience in a personal way that other inbound marketing techniques just can’t do. You’ve probably also heard that it’s highly effective at increasing your traffic on...
by Jeane Sumner | Oct 14, 2016 | business, Marketing, Strategy
Fall is well under way and that means budget planning and sales projections for 2017 is likely right at the top of your agenda. Marketing can be one of the most difficult segments of your budget to plan because it’s critical to business growth, yet it’s...
by Jeane Sumner | Oct 13, 2016 | business, Marketing, Strategy
You can do just about anything if you know how to set goals, but most of us don’t. It takes quite a bit of planning and if you’re not a planner, it can be tough. That’s why we have the SMART method for setting goals. So what are SMART goals? They are...
by Jeane Sumner | Oct 7, 2016 | advertising, Marketing, SEO, Strategy
When it comes to your marketing budget you may have trouble deciding which digital marketing to fund, do you go with SEO or PPC. Let’s take a quick look and determine which is better for you. PPC is often a business owners’ first choice. Quick impact, low...
by Jeane Sumner | Sep 24, 2016 | Agency, Inbound Marketing, Marketing, Strategy
By now you know that inbound marketing is the best way to grow your business, and you have decided you are going to get started. You have read online how successful inbound is done, and you think you can make a bang-up job of it. After all, who knows your brand better...
