by Jeane Sumner | Aug 3, 2016 | Buyer Persona, Inbound Marketing
The inbound marketing methodology is comprised of four stages: attract, convert, close and delight. Perhaps because it is last in the inbound strategy, you may not be as focused on delight as you should be and you may be missing a great opportunity to turn your...
by Jeane Sumner | Jul 31, 2016 | Education, Inbound Marketing
Growing your business in today’s highly competitive marketplace relies on an inbound marketing strategy that places your company in front of the right people, at the right time. Creating such a strategy involves many parts that must integrate seamlessly for the...
by Jeane Sumner | Jul 26, 2016 | Buyer Persona, Inbound Marketing, Marketing
Between all of the noise on the Internet and the fierce competition for business, it’s more important than ever that your marketing efforts target the people most likely to be your ideal customers. With more than three billion people accessing the Internet daily...
by Jeane Sumner | Jul 20, 2016 | Marketing, SEO, Strategy
At one time, getting your site returned on the first page of search engine results meant choosing single keywords and using them as much as possible throughout your site. Today, long tail keywords are the talk of SEO results and people are asking, “Do long tail...
by Jeane Sumner | Jul 19, 2016 | Agency, PR
We’re pleased to announce that we’ve partnered with Jax Federal Credit Union as their Agency of Record! Jax Federal Credit Union awarded the account to Sumner Digital after a several-week review process was completed. The agency will be responsible for overall...
