by Jeane Sumner | Jul 14, 2026 | business
The hour on the calendar isn’t the cost. The cost is what happens next: someone sits down with half a page of notes and tries to reconstruct an hour of conversation into something the rest of the team can act on. That reconstruction is where the money leaks. Not...
by Jeane Sumner | Apr 5, 2025 | Marketing, Inbound Marketing
Traditional lead magnets like eBooks and whitepapers have their merits, but let’s face it, they’re about as exciting as watching paint dry. Enter Micro Apps: the spunky, interactive tools that not only engage users but also turn them into loyal customers....
by Jeane Sumner | Jan 28, 2025 | business, Marketing
Co-marketing isn’t just another buzzword. In the competitive B2B landscape, it’s more like the secret handshake that opens doors you didn’t even know existed. When you pair up with the right partner, you can extend your reach, amplify credibility, and spark serious...
by sumnerdigital | Jul 19, 2018 | Email Marketing
Now that you’ve put in the work to start building your email list, it’s time to check in to see how your hard work is paying off. Think back to what the original goal for your email list was. Was it to stay in touch with your clients? Promote content from your blog?...
by Jeane Sumner | Jul 16, 2018 | Email Marketing
Everyone has heard the saying “quality over quantity” – when it comes to your email list, that saying definitely rings true. Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into paying...
by Jeane Sumner | Jun 18, 2018 | Email Marketing, Buyer Persona
Can you really grow your business and your email list without knowing who your ideal customer is? You can in theory, but if you try to attract everyone, you might end up attracting no one. Instead of going out searching for customers, you should be drawing them to...
by Jeane Sumner | Jun 7, 2018 | Email Marketing
Are you feeling overwhelmed or frustrated with the thought of growing your email list? Does it seem like an impossible task? Building your email list takes time, patience, and focus on your strategy. The good news? You can avoid feeling frustrated by taking the time...
by Jeane Sumner | May 26, 2018 | Email Marketing, Inbound Marketing
You might be thinking that the best way to get things done is to multitask and work on many things at the same time. However, by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. Multitasking doesn’t do your business...
by Jeane Sumner | Apr 20, 2017 | Education, mobile
The demands on you as a marketer are ever-increasing, and you have undoubtedly wished you could clone yourself several times over so you could get through a to-do list. What if we told you that every day, you hold a tool in your busy hands that can help you tackle...
by Jeane Sumner | Apr 13, 2017 | Inbound Marketing, Marketing, Social Media, Web
After you’ve hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your traffic. Unfortunately, most of the time once the initial traffic...
