The amount of searches being done on mobile devices recently overtook the amount of searches being done on desktops.

The following are some of the benefits of having a responsive design that you don’t want to miss out on:

  • Better user experience – If a consumer accesses your website on their mobile phone and it hasn’t been optimized for mobile use, they are going to have difficulty using your website. This is because the screen size has changed dramatically, but your content hasn’t changed to fit the device its being viewed on. This can result in a number of issues. Consumers will have to zoom in and out in order to read anything on your website. The loading times may end up being atrocious as well. A mobile web design will take care of these problems.
  • Easier navigation – On a desktop, it’s relatively easy to click on a link. However, you have to remember that the touch screen on a mobile device offers less control, making it much more difficult to click on links (such as the all-important call-to-action) with your thumbs. Mobile web design makes use of larger buttons that make it easier to click on links, thereby making it easier for consumers to navigate your website on their mobile devices.
  • Lower bounce rates – A website that offers a poor user experience and that is difficult to navigate will result in more mobile users simply exiting your website and going to a competitor. A mobile web design will reduce your bounce rate on mobile devices.
  • Improved mobile search rankings – Mobile optimization is something Google’s new algorithm puts heavy emphasis on, which means that you’ll help increase your mobile search ranking if you optimize your website for mobile use.

As you can see, mobile optimization will improve your online marketing, whereas not having a responsive web design can actually hurt your marketing strategy.