Education is a tool that helps you achieve greater success with just about anything you choose to do in life. When you have a thorough understanding of how something works and the effects of each component involved, you are able to make better decisions to maximize the output. Being successful with inbound marketing is no different. If you have sound knowledge of the process and each component that is involved, you will know where to allocate your resources. You can improve your marketing efforts with inbound marketing certification by HubSpot.

Build a Sound Knowledge Base with Inbound Marketing Certification

Whether you are the owner or marketer of a business, understanding the principles and methodology of inbound marketing will help you make sound choices for your marketing dollars. Inbound has revolutionized how advertising is done and was borne of a need to meet potential clients where they are looking for products and services while providing them the information they need to encourage them the complete the sale.

Inbound marketing revolves around four main principles:

  • Attract
  • Convert
  • Close
  • Delight

In the certification course for inbound marketing, you will learn what each of these terms means and the best ways to use them with your audience to create marketing campaigns that produce results. The only cost to take the certification course is your time and the potential return is immeasurable.

Benefits of Inbound Marketing Certification

The immediate benefit to inbound certification is understanding today’s marketing best practices and knowing what today’s buyer’s journey looks like. While these two things are invaluable, there are several other benefits to becoming certified:

  • As a marketer, you will be taken more seriously in your field
  • As a business owner, you will understand the jargon and practices so you can make wiser decisions with your marketing hires
  • Realize a greater ROI on your marketing spend
  • Achieve accelerated business growth once the lessons are applied

Knowledge is power and an education on inbound marketing can lead to some pretty powerful results for your business or career.

Jeane Sumner's Inbound Certification Badge


Business Owners who Contract their Marketing Team

If you contract out your marketing needs to a firm, you may think your time would be wasted on becoming inbound certified. You should still consider making that investment of time because it will give you a better understanding of how your marketing budget is being spent and how all of the pieces involved in a great marketing campaign come together to bring you more business.

For those who do not have the time or inclination to learn more about inbound marketing, be sure the marketing team you hire has their inbound marketing certification. This has become the golden standard for marketers who wish to deliver the maximum ROI for their clients in today’s ever-evolving world of business.

Inspired to get your Inbound Marketing Certification? Let us know your thoughts in the comments below. We’d love to hear from you.