Buyer Persona

Email Marketing Attracting Your Ideal Customer June 18, 2018 Branding Three Key Takeaways from the Principle of “Why” to Accelerate Business Growth We introduced you to the concept of using "why" instead of "what" to boost your content engagement in a previous post but… March 10, 2017 Buyer Persona Understanding your Buyer Persona with Psychographics You've dug in and found out everything there is to know about your ideal customer and designed a perfect inbound marketing strategy… February 7, 2017 Branding Build Customer Loyalty During the Holiday Season There's nothing like the holiday season to spread a little cheer by delighting your customers and building upon their loyalty to your… December 1, 2016 Buyer Persona Remarkable Content for Each Stage of the Buyer’s Journey Everything you read or watch about inbound marketing stresses the importance of content and the buyer's journey, yet there is very little… August 17, 2016 Buyer Persona The Delight Stage of the Buyer’s Journey – What it is and why it’s Important The inbound marketing methodology is comprised of four stages: attract, convert, close and delight. Perhaps because it is last in the inbound… August 3, 2016