by Jeane Sumner | Nov 8, 2016 | business, Inbound Marketing, Strategy, website
Whether you are just learning how to start a blog or you have been working on growing your audience, you need to learn about a conundrum that inbound marketers and business owners struggle with. That would be the quality over quantity conundrum. Sounds simple right?...
by Jeane Sumner | Oct 30, 2016 | Inbound Marketing, Marketing
Your business means a lot to you and you’ve poured a lot of blood, sweat and probably even tears into making it a success. You believe in what you do and you think the world should, too. So, it’s only natural that you should be the one to write the copy...
by Jeane Sumner | Oct 25, 2016 | business, Inbound Marketing, Marketing, Strategy, website
To maximize your inbound marketing efforts, you need to tap into Google analytics so you can get an accurate measure of how your campaigns are working. Simply reviewing sales figures will not give you an adequate picture of how your marketing is performing and what...
by Jeane Sumner | Oct 21, 2016 | Inbound Marketing, Marketing, Social Media
Whether you’re a business owner or a manager in the marketing department of your company, you have likely found all of the changes in promoting your business have led you on a pretty wild ride. While many of the fundamentals you’ve learned will remain the...
by Jeane Sumner | Oct 18, 2016 | business, Education, Inbound Marketing, Marketing, website
Let’s face it, consumers want great content and they want a lot of it. They want businesses like yours to build relationships with them and they want to be able to count on you for information they need when they need it. If you don’t have a blog for your...
by Jeane Sumner | Sep 29, 2016 | business, Inbound Marketing, Marketing, SEO, website
If you’re like most people, you’re hyper-focused on gaining traffic to your website. As one of your best sales and marketing tools, the more people who visit your site means more profits, right? Not necessarily. The hard truth is that high traffic...
