by Jeane Sumner | Oct 7, 2016 | advertising, Marketing, SEO, Strategy
When it comes to your marketing budget you may have trouble deciding which digital marketing to fund, do you go with SEO or PPC. Let’s take a quick look and determine which is better for you. PPC is often a business owners’ first choice. Quick impact, low...
by Jeane Sumner | Sep 30, 2016 | Marketing, SEO, website, wordpress
When you’re looking to improve your web content’s SEO, most of the information you find will discuss content and keywords. Don’t get us wrong, those are critical to improving your SERPS (search engine page rankings), but there’s another...
by Jeane Sumner | Sep 29, 2016 | business, Inbound Marketing, Marketing, SEO, website
If you’re like most people, you’re hyper-focused on gaining traffic to your website. As one of your best sales and marketing tools, the more people who visit your site means more profits, right? Not necessarily. The hard truth is that high traffic...
by Jeane Sumner | Sep 26, 2016 | Marketing, Social Media
Social media can be magic for your business, and I’m here to tell you-you are doing it wrong. You likely started participating in social media as an individual – connecting with your high school friends, co-workers, and even Aunt Betty. They might want to...
by Jeane Sumner | Sep 24, 2016 | Agency, Inbound Marketing, Marketing, Strategy
By now you know that inbound marketing is the best way to grow your business, and you have decided you are going to get started. You have read online how successful inbound is done, and you think you can make a bang-up job of it. After all, who knows your brand better...
by Jeane Sumner | Sep 22, 2016 | business, Inbound Marketing, Marketing
Sometimes, being responsible for marketing can seem like a thankless job; particularly when you’re competing with a sales team for accolades. While you have your brain mired in metrics because you measure and test every component of your marketing campaigns,...
