One of our recent success stories comes from the industrial rainwear industry. NASCO Industries has been a leader in protective outerwear since the 1970’s.
Earlier this year we concepted a new ad, nd shot all new photography of their products. Our client loved the ad, but would it cut the mustard?
We’re happy to say it did, and more!
An advertising readership survey by ISHN proved the ad was performing. The ad won an Excellence Award and it placed above internationally known 3M in recall and readership. Even better, it increased the readers positive impact on impression by 30%, and likelihood to recommend by 20%. It’s even boosted product awareness at industry trade shows.
To qualify for the “Advertising Excellence Awards” ads must have a minimum response base size of 15 total respondents for “Ad Recall” and 65% or more “Noticed Ad.”
AD RATINGS AMONG RESPONDENTS WITH GENERAL PURCHASE INFLUENCE.
While most of the content remained the same, new photography and design definitely made a big impact. When you have seconds to make a first impression, design and photography matters!