by Jeane Sumner | Apr 5, 2025 | Marketing, Inbound Marketing
Traditional lead magnets like eBooks and whitepapers have their merits, but let’s face it, they’re about as exciting as watching paint dry. Enter Micro Apps: the spunky, interactive tools that not only engage users but also turn them into loyal customers....
by Jeane Sumner | Jan 28, 2025 | business, Marketing
Co-marketing isn’t just another buzzword. In the competitive B2B landscape, it’s more like the secret handshake that opens doors you didn’t even know existed. When you pair up with the right partner, you can extend your reach, amplify credibility, and spark serious...
by Jeane Sumner | Jul 16, 2018 | Email Marketing
Everyone has heard the saying “quality over quantity” – when it comes to your email list, that saying definitely rings true. Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into paying...
by Jeane Sumner | Jun 18, 2018 | Email Marketing, Buyer Persona
Can you really grow your business and your email list without knowing who your ideal customer is? You can in theory, but if you try to attract everyone, you might end up attracting no one. Instead of going out searching for customers, you should be drawing them to...
by Jeane Sumner | Jun 7, 2018 | Email Marketing
Are you feeling overwhelmed or frustrated with the thought of growing your email list? Does it seem like an impossible task? Building your email list takes time, patience, and focus on your strategy. The good news? You can avoid feeling frustrated by taking the time...
