by Jeane Sumner | Apr 4, 2017 | business, Marketing, SEO, Strategy
The word “audit” may make you think of a long, tedious process that ends with multiple dollar signs, usually in someone else’s pocket. In this case, an audit is more like a forensic investigation that provides you with every detail you need to...
by Jeane Sumner | Mar 10, 2017 | Branding, business, Buyer Persona, Inbound Marketing, Marketing, Strategy
We introduced you to the concept of using “why” instead of “what” to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a little deeper and give you some solid ways to put...
by Jeane Sumner | Mar 7, 2017 | Agency, business, Marketing, Strategy
In order to run successful inbound marketing campaigns, you rely heavily on data and analytics to see if your efforts are paying off. When you learn that some aspects aren’t working as well as you’d hoped, you make changes and perform A/B testing to get...
by Jeane Sumner | Mar 3, 2017 | Inbound Marketing, SEO, Social Media, Web
You have put your best effort into creating great content that is in line with your inbound marketing goals but somehow, you’re just not seeing the engagement you expected. You review your SMART goals, review your personas and sure enough, you’re convinced...
by Jeane Sumner | Feb 23, 2017 | Inbound Marketing, Marketing, PR, SEO, Social Media, Web
In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are ignoring one of the best ways catch and retain the interest of your target...
by Jeane Sumner | Feb 20, 2017 | Marketing, mobile optimized, Web, website, wordpress
According to Google statistics, 94-percent of people perform local searches from their smartphones, even though 77-percent of those people are searching from work or home where desktop computers are readily at hand. For that reason, they have switched to a...
by Jeane Sumner | Feb 7, 2017 | Buyer Persona, Inbound Marketing
You’ve dug in and found out everything there is to know about your ideal customer and designed a perfect inbound marketing strategy to grab their interest and guide them through the buyer’s journey. You’ve reviewed your results, and despite all of...
by Jeane Sumner | Jan 26, 2017 | Inbound Marketing, Social Media
Social media is a fantastic tool to significantly amplify your inbound marketing and SEO efforts, but there is a lot more to it than crafting some pieces of content and posting them across your social media platforms. To be successful, a lot of effort has to go into...
by Jeane Sumner | Dec 30, 2016 | Education, security, website, wordpress
If you are working with a web designer or developer to launch a new WordPress site and they are not insisting on using a comprehensive firewall designed for web applications, you need to fire them now! As reported by Security Week, this past December 19th, brute force...
by Jeane Sumner | Dec 13, 2016 | Inbound Marketing, SEO, website
So far we have talked about how backlinks and internal links help improve your keyword rankings and boost your overall SEO. In this piece, we’re going to talk about outbound links. As the name suggests, these are links within your content that point to other...
