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Improve your Marketing Efforts with Inbound Marketing Certification

Improve your Marketing Efforts with Inbound Marketing Certification

by Jeane Sumner | Aug 9, 2016 | business, Education, Inbound Marketing

Education is a tool that helps you achieve greater success with just about anything you choose to do in life. When you have a thorough understanding of how something works and the effects of each component involved, you are able to make better decisions to maximize...
The Delight Stage of the Buyer’s Journey – What it is and why it’s Important

The Delight Stage of the Buyer’s Journey – What it is and why it’s Important

by Jeane Sumner | Aug 3, 2016 | Buyer Persona, Inbound Marketing

The inbound marketing methodology is comprised of four stages: attract, convert, close and delight. Perhaps because it is last in the inbound strategy, you may not be as focused on delight as you should be and you may be missing a great opportunity to turn your...
10 Steps of an Effective Inbound Marketing Campaign

10 Steps of an Effective Inbound Marketing Campaign

by Jeane Sumner | Jul 31, 2016 | Education, Inbound Marketing

Growing your business in today’s highly competitive marketplace relies on an inbound marketing strategy that places your company in front of the right people, at the right time. Creating such a strategy involves many parts that must integrate seamlessly for the...
How to Determine Your Primary Buyer Persona

How to Determine Your Primary Buyer Persona

by Jeane Sumner | Jul 26, 2016 | Buyer Persona, Inbound Marketing, Marketing

Between all of the noise on the Internet and the fierce competition for business, it’s more important than ever that your marketing efforts target the people most likely to be your ideal customers. With more than three billion people accessing the Internet daily...
Maximize your Reach and ROI with Inbound Marketing in Jacksonville

Maximize your Reach and ROI with Inbound Marketing in Jacksonville

by Jeane Sumner | Jul 1, 2016 | Inbound Marketing, Marketing

With the largest land mass in the Contiguous United States and a population of more than 850,000 people in the city proper, marketing your business in Jacksonville, Florida has unique challenges. In order to gain adequate exposure through traditional advertising, you...
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