Labradoodles were originally bred to become guide dogs but have quickly gained popularity and are the very embodiment of the phrase, “Man’s best friend.” These smart and sociable dogs are true brand ambassadors, marketing the best traits of their blend of Labrador Retriever and Standard Poodle. We could go on, but instead, we’ll give you 5 reasons your marketing should be like a Labradoodle.
1. These Babies Don’t Shed!
Finding fur everywhere you look is annoying and creates a lot of extra work. The same can be said about ads, messages and calls-to-action that are bandied about without any rhyme or reason. Take a nod from our non-shedding Labradoodles and be sure you aren’t cluttering up your potential customers’ online experience. Always use well-placed messages to reach your target audience.
2. Labradoodles are not Known for Biting
These dogs are ultra-loving and known to have soft mouths rather than being known as attack dogs or biters. The lesson to be learned here is that you have to be careful not to attack your audience. Just as people will shy away or run from a dog attack, so will potential customers who feel they are being bombarded. Make sure you know where your audience is in their buyer’s journey and nurture them along.
3. Big and Beautiful
A Labradoodle can take up the space of a small human, standing up to two feet tall at the shoulder and weighing in at a respectable 65 pounds. While we warned you off of cluttering up your users’ space with misplaced messages, we encourage you to go big and spread your offers around a little. You can get your name in a wide range of places your potential clients might be visiting without “shedding” all over the Internet.
4. En Vogue
These lovable, smart and sociable dogs are all the rage and continue to gain popularity. As brand ambassadors for the dog kingdom, they have managed to become on trend and stay there. This is exactly what you want for your brand! Keep up with current trends, make sure your offers and your content are fresh, and embody the image you want for your brand.
5. Never Two the Same
Remember earlier we mentioned Labradoodles were originally bred to become guide dogs? That plan didn’t really work out because try as they might, breeders cannot come up with consistency in these darlings. It is for this reason that they became wildly popular for all of their other awesome traits. This is perhaps the most important reason your marketing should be like a Labradoodle – be unique! Change up your campaigns, test them and change them some more so you can find out what works best with your customers. If you have several buyer personas for your products or services, the cookie cutter approach just won’t cut it.
Okay, so maybe we stretched it a little and had a little fun with comparing Labradoodles and marketing strategies, but doesn’t it all fit? Sometimes comparing something that seems too complex to digest with something you can easily identify helps to make things click.