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Harness the Power of Evergreen Content for Steady Growth

Harness the Power of Evergreen Content for Steady Growth

by Jeane Sumner | Apr 13, 2017 | Inbound Marketing, Marketing, Social Media, Web

After you’ve hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your traffic. Unfortunately, most of the time once the initial traffic...
Four Times you NEED an SEO Audit to Maximize your ROI

Four Times you NEED an SEO Audit to Maximize your ROI

by Jeane Sumner | Apr 4, 2017 | business, Marketing, SEO, Strategy

The word “audit” may make you think of a long, tedious process that ends with multiple dollar signs, usually in someone else’s pocket. In this case, an audit is more like a forensic investigation that provides you with every detail you need to...
Three Key Takeaways from the Principle of “Why” to Accelerate Business Growth

Three Key Takeaways from the Principle of “Why” to Accelerate Business Growth

by Jeane Sumner | Mar 10, 2017 | Branding, business, Buyer Persona, Inbound Marketing, Marketing, Strategy

We introduced you to the concept of using “why” instead of “what” to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a little deeper and give you some solid ways to put...
4 Analytics Reports you Can’t Ignore for Inbound Marketing Success

4 Analytics Reports you Can’t Ignore for Inbound Marketing Success

by Jeane Sumner | Mar 7, 2017 | Agency, business, Marketing, Strategy

In order to run successful inbound marketing campaigns, you rely heavily on data and analytics to see if your efforts are paying off. When you learn that some aspects aren’t working as well as you’d hoped, you make changes and perform A/B testing to get...
5 Reasons why Blogging Increases your Company’s Visibility

5 Reasons why Blogging Increases your Company’s Visibility

by Jeane Sumner | Feb 23, 2017 | Inbound Marketing, Marketing, PR, SEO, Social Media, Web

In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are ignoring one of the best ways catch and retain the interest of your target...
4 Big Reasons why Responsive Web Design will Increase Profit for your Business

4 Big Reasons why Responsive Web Design will Increase Profit for your Business

by Jeane Sumner | Feb 20, 2017 | Marketing, mobile optimized, responsive, Web, website, wordpress

According to Google statistics, 94-percent of people perform local searches from their smartphones, even though 77-percent of those people are searching from work or home where desktop computers are readily at hand. For that reason, they have switched to a...
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