by Jeane Sumner | Oct 20, 2016 | Email, Marketing, Strategy
Undoubtedly you’ve heard that email is a powerful tool for engaging your audience in a personal way that other inbound marketing techniques just can’t do. You’ve probably also heard that it’s highly effective at increasing your traffic on...
by Jeane Sumner | Oct 18, 2016 | business, Education, Inbound Marketing, Marketing, website
Let’s face it, consumers want great content and they want a lot of it. They want businesses like yours to build relationships with them and they want to be able to count on you for information they need when they need it. If you don’t have a blog for your...
by Jeane Sumner | Oct 14, 2016 | business, Marketing, Strategy
Fall is well under way and that means budget planning and sales projections for 2017 is likely right at the top of your agenda. Marketing can be one of the most difficult segments of your budget to plan because it’s critical to business growth, yet it’s...
by Jeane Sumner | Oct 13, 2016 | business, Marketing, Strategy
You can do just about anything if you know how to set goals, but most of us don’t. It takes quite a bit of planning and if you’re not a planner, it can be tough. That’s why we have the SMART method for setting goals. So what are SMART goals? They are...
by Jeane Sumner | Oct 7, 2016 | advertising, Marketing, SEO, Strategy
When it comes to your marketing budget you may have trouble deciding which digital marketing to fund, do you go with SEO or PPC. Let’s take a quick look and determine which is better for you. PPC is often a business owners’ first choice. Quick impact, low...
by Jeane Sumner | Sep 30, 2016 | Marketing, SEO, website, wordpress
When you’re looking to improve your web content’s SEO, most of the information you find will discuss content and keywords. Don’t get us wrong, those are critical to improving your SERPS (search engine page rankings), but there’s another...
by Jeane Sumner | Sep 29, 2016 | business, Inbound Marketing, Marketing, SEO, website
If you’re like most people, you’re hyper-focused on gaining traffic to your website. As one of your best sales and marketing tools, the more people who visit your site means more profits, right? Not necessarily. The hard truth is that high traffic...
by Jeane Sumner | Sep 26, 2016 | Marketing, Social Media
Social media can be magic for your business, and I’m here to tell you-you are doing it wrong. You likely started participating in social media as an individual – connecting with your high school friends, co-workers, and even Aunt Betty. They might want to...
by Jeane Sumner | Sep 24, 2016 | Agency, Inbound Marketing, Marketing, Strategy
By now you know that inbound marketing is the best way to grow your business, and you have decided you are going to get started. You have read online how successful inbound is done, and you think you can make a bang-up job of it. After all, who knows your brand better...
by Jeane Sumner | Sep 22, 2016 | business, Inbound Marketing, Marketing
Sometimes, being responsible for marketing can seem like a thankless job; particularly when you’re competing with a sales team for accolades. While you have your brain mired in metrics because you measure and test every component of your marketing campaigns,...
