by Jeane Sumner | Sep 14, 2016 | Inbound Marketing
The process of inbound marketing seems straightforward, right? Create as much content as possible to promote your business and blast it all over the Web so people will stumble across it, love it and become your customers. Oh my, do we have our work cut out for us!...
by Jeane Sumner | Sep 3, 2016 | Inbound Marketing, Marketing, Social Media
Your social media platforms are your podiums from which you will promote your remarkable content that is going to make your inbound marketing strategies a great success. From boosting your SEO to broadening your reach, leveraging your social media platforms will reap...
by Jeane Sumner | Sep 1, 2016 | Inbound Marketing, Marketing
You have created and launched a dynamite inbound marketing strategy, and as you watch your analytics, you see that it’s working. Well, part of is working anyway – you have a lot more traffic than you were generating before the launch. The problem is, you...
by Jeane Sumner | Aug 25, 2016 | Marketing, SEO, Strategy
As your partners in inbound marketing excellence, we share a lot of information with you about how important it is for your keywords to rank high in search engines. We also talk about how important your content is to your SEO efforts and getting your information in...
by Jeane Sumner | Aug 17, 2016 | Buyer Persona, Inbound Marketing
Everything you read or watch about inbound marketing stresses the importance of content and the buyer’s journey, yet there is very little information to help you understand what type of content is required for each stage. Knowing what type of content to publish...
by Jeane Sumner | Aug 12, 2016 | business, Marketing, Strategy
Once you realize inbound marketing is the best way to grow your business and you have identified your target buyer persona, it is time to determine what your goals are for your campaign. All businesses share a common goal – to make money. In order to accomplish that,...
by Jeane Sumner | Aug 9, 2016 | business, Education, Inbound Marketing
Education is a tool that helps you achieve greater success with just about anything you choose to do in life. When you have a thorough understanding of how something works and the effects of each component involved, you are able to make better decisions to maximize...
by Jeane Sumner | Aug 3, 2016 | Buyer Persona, Inbound Marketing
The inbound marketing methodology is comprised of four stages: attract, convert, close and delight. Perhaps because it is last in the inbound strategy, you may not be as focused on delight as you should be and you may be missing a great opportunity to turn your...
by Jeane Sumner | Jul 31, 2016 | Education, Inbound Marketing
Growing your business in today’s highly competitive marketplace relies on an inbound marketing strategy that places your company in front of the right people, at the right time. Creating such a strategy involves many parts that must integrate seamlessly for the...
by Jeane Sumner | Jul 26, 2016 | Buyer Persona, Inbound Marketing, Marketing
Between all of the noise on the Internet and the fierce competition for business, it’s more important than ever that your marketing efforts target the people most likely to be your ideal customers. With more than three billion people accessing the Internet daily...
