by sumnerdigital | Jul 19, 2018 | Email Marketing
Now that you’ve put in the work to start building your email list, it’s time to check in to see how your hard work is paying off. Think back to what the original goal for your email list was. Was it to stay in touch with your clients? Promote content from your blog?...
by Jeane Sumner | Jul 16, 2018 | Email Marketing
Everyone has heard the saying “quality over quantity” – when it comes to your email list, that saying definitely rings true. Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into paying...
by Jeane Sumner | Jun 18, 2018 | Buyer Persona, Email Marketing
Can you really grow your business and your email list without knowing who your ideal customer is? You can in theory, but if you try to attract everyone, you might end up attracting no one. Instead of going out searching for customers, you should be drawing them to...
by Jeane Sumner | Jun 7, 2018 | Email Marketing
Are you feeling overwhelmed or frustrated with the thought of growing your email list? Does it seem like an impossible task? Building your email list takes time, patience, and focus on your strategy. The good news? You can avoid feeling frustrated by taking the time...
by Jeane Sumner | May 26, 2018 | Email Marketing, Inbound Marketing
You might be thinking that the best way to get things done is to multitask and work on many things at the same time. However, by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. Multitasking doesn’t do your business...