by Jeane Sumner | Nov 18, 2016 | Inbound Marketing, Marketing
If you are a business owner or responsible for marketing for your company, you have no doubt heard the buzz about the importance of content for today’s marketing strategies. You may have heard about it in relation to inbound marketing or you may have heard it...
by Jeane Sumner | Nov 16, 2016 | advertising, Marketing, Strategy
Remember the days when viewing websites meant you’d have annoying popups or banner ads that appeared on the pages and they had absolutely nothing to do with what you were searching for? We were so happy when ad-blockers became the norm and we learned to ignore...
by Jeane Sumner | Nov 8, 2016 | business, Inbound Marketing, Strategy, website
Whether you are just learning how to start a blog or you have been working on growing your audience, you need to learn about a conundrum that inbound marketers and business owners struggle with. That would be the quality over quantity conundrum. Sounds simple right?...
by Jeane Sumner | Nov 2, 2016 | SEO, Strategy, website
You think you’ve finally hit that magic formula for your business website; the pages are crisp and clean looking, the important things pop out, and you’ve checked it out on your mobile device to make sure it scales well. Since you know analytics are super...
by Jeane Sumner | Oct 30, 2016 | Inbound Marketing, Marketing
Your business means a lot to you and you’ve poured a lot of blood, sweat and probably even tears into making it a success. You believe in what you do and you think the world should, too. So, it’s only natural that you should be the one to write the copy...