by Jeane Sumner | Oct 14, 2016 | business, Marketing, Strategy
Fall is well under way and that means budget planning and sales projections for 2017 is likely right at the top of your agenda. Marketing can be one of the most difficult segments of your budget to plan because it’s critical to business growth, yet it’s...
by Jeane Sumner | Oct 13, 2016 | business, Marketing, Strategy
You can do just about anything if you know how to set goals, but most of us don’t. It takes quite a bit of planning and if you’re not a planner, it can be tough. That’s why we have the SMART method for setting goals. So what are SMART goals? They are...
by Jeane Sumner | Sep 29, 2016 | business, Inbound Marketing, Marketing, SEO, website
If you’re like most people, you’re hyper-focused on gaining traffic to your website. As one of your best sales and marketing tools, the more people who visit your site means more profits, right? Not necessarily. The hard truth is that high traffic...
by Jeane Sumner | Sep 22, 2016 | business, Inbound Marketing, Marketing
Sometimes, being responsible for marketing can seem like a thankless job; particularly when you’re competing with a sales team for accolades. While you have your brain mired in metrics because you measure and test every component of your marketing campaigns,...
by Jeane Sumner | Aug 12, 2016 | business, Marketing, Strategy
Once you realize inbound marketing is the best way to grow your business and you have identified your target buyer persona, it is time to determine what your goals are for your campaign. All businesses share a common goal – to make money. In order to accomplish that,...
by Jeane Sumner | Aug 9, 2016 | business, Education, Inbound Marketing
Education is a tool that helps you achieve greater success with just about anything you choose to do in life. When you have a thorough understanding of how something works and the effects of each component involved, you are able to make better decisions to maximize...
