by Jeane Sumner | Feb 7, 2017 | Buyer Persona, Inbound Marketing
You’ve dug in and found out everything there is to know about your ideal customer and designed a perfect inbound marketing strategy to grab their interest and guide them through the buyer’s journey. You’ve reviewed your results, and despite all of...
by Jeane Sumner | Jan 26, 2017 | Inbound Marketing, Social Media
Social media is a fantastic tool to significantly amplify your inbound marketing and SEO efforts, but there is a lot more to it than crafting some pieces of content and posting them across your social media platforms. To be successful, a lot of effort has to go into...
by Jeane Sumner | Dec 13, 2016 | Inbound Marketing, SEO, website
So far we have talked about how backlinks and internal links help improve your keyword rankings and boost your overall SEO. In this piece, we’re going to talk about outbound links. As the name suggests, these are links within your content that point to other...
by Jeane Sumner | Dec 7, 2016 | Inbound Marketing, SEO, website
Recently, we taught you about the importance of backlinks for SEO and how search engines use them to help prove the relevance of your information. Several weeks ago, we also talked about high bounce rates and how some work needed to be done if you weren’t...
by Jeane Sumner | Dec 1, 2016 | Branding, Buyer Persona, Inbound Marketing
There’s nothing like the holiday season to spread a little cheer by delighting your customers and building upon their loyalty to your business. As you are aware, the delight stage of the buyer’s journey helps turn loyal customers into promoters, so taking...
by Jeane Sumner | Nov 18, 2016 | Inbound Marketing, Marketing
If you are a business owner or responsible for marketing for your company, you have no doubt heard the buzz about the importance of content for today’s marketing strategies. You may have heard about it in relation to inbound marketing or you may have heard it...
