by Jeane Sumner | Oct 13, 2016 | business, Marketing, Strategy
You can do just about anything if you know how to set goals, but most of us don’t. It takes quite a bit of planning and if you’re not a planner, it can be tough. That’s why we have the SMART method for setting goals. So what are SMART goals? They are...
by Jeane Sumner | Oct 7, 2016 | advertising, Marketing, SEO, Strategy
When it comes to your marketing budget you may have trouble deciding which digital marketing to fund, do you go with SEO or PPC. Let’s take a quick look and determine which is better for you. PPC is often a business owners’ first choice. Quick impact, low...
by Jeane Sumner | Sep 30, 2016 | Marketing, SEO, website, wordpress
When you’re looking to improve your web content’s SEO, most of the information you find will discuss content and keywords. Don’t get us wrong, those are critical to improving your SERPS (search engine page rankings), but there’s another...
by Jeane Sumner | Sep 29, 2016 | business, Inbound Marketing, Marketing, SEO, website
If you’re like most people, you’re hyper-focused on gaining traffic to your website. As one of your best sales and marketing tools, the more people who visit your site means more profits, right? Not necessarily. The hard truth is that high traffic...
by Jeane Sumner | Sep 26, 2016 | Marketing, Social Media
Social media can be magic for your business, and I’m here to tell you-you are doing it wrong. You likely started participating in social media as an individual – connecting with your high school friends, co-workers, and even Aunt Betty. They might want to...
