by Jeane Sumner | Oct 25, 2016 | business, Inbound Marketing, Marketing, Strategy, website
To maximize your inbound marketing efforts, you need to tap into Google analytics so you can get an accurate measure of how your campaigns are working. Simply reviewing sales figures will not give you an adequate picture of how your marketing is performing and what...
by Jeane Sumner | Oct 21, 2016 | Inbound Marketing, Marketing, Social Media
Whether you’re a business owner or a manager in the marketing department of your company, you have likely found all of the changes in promoting your business have led you on a pretty wild ride. While many of the fundamentals you’ve learned will remain the...
by Jeane Sumner | Oct 20, 2016 | Email, Marketing, Strategy
Undoubtedly you’ve heard that email is a powerful tool for engaging your audience in a personal way that other inbound marketing techniques just can’t do. You’ve probably also heard that it’s highly effective at increasing your traffic on...
by Jeane Sumner | Oct 18, 2016 | business, Education, Inbound Marketing, Marketing, website
Let’s face it, consumers want great content and they want a lot of it. They want businesses like yours to build relationships with them and they want to be able to count on you for information they need when they need it. If you don’t have a blog for your...
by Jeane Sumner | Oct 14, 2016 | business, Marketing, Strategy
Fall is well under way and that means budget planning and sales projections for 2017 is likely right at the top of your agenda. Marketing can be one of the most difficult segments of your budget to plan because it’s critical to business growth, yet it’s...
by Jeane Sumner | Oct 13, 2016 | business, Marketing, Strategy
You can do just about anything if you know how to set goals, but most of us don’t. It takes quite a bit of planning and if you’re not a planner, it can be tough. That’s why we have the SMART method for setting goals. So what are SMART goals? They are...
