by Jeane Sumner | Sep 29, 2016 | business, Inbound Marketing, Marketing, SEO, website
If you’re like most people, you’re hyper-focused on gaining traffic to your website. As one of your best sales and marketing tools, the more people who visit your site means more profits, right? Not necessarily. The hard truth is that high traffic...
by Jeane Sumner | Sep 26, 2016 | Marketing, Social Media
Social media can be magic for your business, and I’m here to tell you-you are doing it wrong. You likely started participating in social media as an individual – connecting with your high school friends, co-workers, and even Aunt Betty. They might want to...
by Jeane Sumner | Sep 24, 2016 | Agency, Inbound Marketing, Marketing, Strategy
By now you know that inbound marketing is the best way to grow your business, and you have decided you are going to get started. You have read online how successful inbound is done, and you think you can make a bang-up job of it. After all, who knows your brand better...
by Jeane Sumner | Sep 22, 2016 | business, Inbound Marketing, Marketing
Sometimes, being responsible for marketing can seem like a thankless job; particularly when you’re competing with a sales team for accolades. While you have your brain mired in metrics because you measure and test every component of your marketing campaigns,...
by Jeane Sumner | Sep 3, 2016 | Inbound Marketing, Marketing, Social Media
Your social media platforms are your podiums from which you will promote your remarkable content that is going to make your inbound marketing strategies a great success. From boosting your SEO to broadening your reach, leveraging your social media platforms will reap...
by Jeane Sumner | Sep 1, 2016 | Inbound Marketing, Marketing
You have created and launched a dynamite inbound marketing strategy, and as you watch your analytics, you see that it’s working. Well, part of is working anyway – you have a lot more traffic than you were generating before the launch. The problem is, you...