by Jeane Sumner | Apr 4, 2017 | business, Marketing, SEO, Strategy
The word “audit” may make you think of a long, tedious process that ends with multiple dollar signs, usually in someone else’s pocket. In this case, an audit is more like a forensic investigation that provides you with every detail you need to...
by Jeane Sumner | Mar 3, 2017 | Inbound Marketing, SEO, Social Media, Web
You have put your best effort into creating great content that is in line with your inbound marketing goals but somehow, you’re just not seeing the engagement you expected. You review your SMART goals, review your personas and sure enough, you’re convinced...
by Jeane Sumner | Feb 23, 2017 | Inbound Marketing, Marketing, PR, SEO, Social Media, Web
In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are ignoring one of the best ways catch and retain the interest of your target...
by Jeane Sumner | Dec 13, 2016 | Inbound Marketing, SEO, website
So far we have talked about how backlinks and internal links help improve your keyword rankings and boost your overall SEO. In this piece, we’re going to talk about outbound links. As the name suggests, these are links within your content that point to other...
by Jeane Sumner | Dec 7, 2016 | Inbound Marketing, SEO, website
Recently, we taught you about the importance of backlinks for SEO and how search engines use them to help prove the relevance of your information. Several weeks ago, we also talked about high bounce rates and how some work needed to be done if you weren’t...
by Jeane Sumner | Nov 29, 2016 | Marketing, SEO
With all of the hype surrounding the importance of content in your SEO efforts, backlinks have really fallen by the wayside, and this is a critical oversight that can severely impact your search engine result page (SERP) rankings. Since there hasn’t been a lot...
