by Jeane Sumner | Apr 13, 2017 | Inbound Marketing, Marketing, Social Media, Web
After you’ve hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your traffic. Unfortunately, most of the time once the initial traffic...
by Jeane Sumner | Mar 3, 2017 | Inbound Marketing, SEO, Social Media, Web
You have put your best effort into creating great content that is in line with your inbound marketing goals but somehow, you’re just not seeing the engagement you expected. You review your SMART goals, review your personas and sure enough, you’re convinced...
by Jeane Sumner | Feb 23, 2017 | Inbound Marketing, Marketing, PR, SEO, Social Media, Web
In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are ignoring one of the best ways catch and retain the interest of your target...
by Jeane Sumner | Feb 20, 2017 | Marketing, mobile optimized, responsive, Web, website, wordpress
According to Google statistics, 94-percent of people perform local searches from their smartphones, even though 77-percent of those people are searching from work or home where desktop computers are readily at hand. For that reason, they have switched to a...
by Jeane Sumner | Jan 24, 2016 | business, Marketing, Social Media, Web
As you have been adopting inbound marketing strategies, you’ve also been adapting to new technologies to maximize your efforts and increase your efficiency. You’ve learned to work with data analysis, and you’ve been exposed to marketing automation to...
