by Jeane Sumner | Sep 22, 2016 | business, Inbound Marketing, Marketing
Sometimes, being responsible for marketing can seem like a thankless job; particularly when you’re competing with a sales team for accolades. While you have your brain mired in metrics because you measure and test every component of your marketing campaigns,...
by Jeane Sumner | Sep 14, 2016 | Inbound Marketing
The process of inbound marketing seems straightforward, right? Create as much content as possible to promote your business and blast it all over the Web so people will stumble across it, love it and become your customers. Oh my, do we have our work cut out for us!...
by Jeane Sumner | Sep 3, 2016 | Inbound Marketing, Marketing, Social Media
Your social media platforms are your podiums from which you will promote your remarkable content that is going to make your inbound marketing strategies a great success. From boosting your SEO to broadening your reach, leveraging your social media platforms will reap...
by Jeane Sumner | Sep 1, 2016 | Inbound Marketing, Marketing
You have created and launched a dynamite inbound marketing strategy, and as you watch your analytics, you see that it’s working. Well, part of is working anyway – you have a lot more traffic than you were generating before the launch. The problem is, you...
by Jeane Sumner | Aug 17, 2016 | Buyer Persona, Inbound Marketing
Everything you read or watch about inbound marketing stresses the importance of content and the buyer’s journey, yet there is very little information to help you understand what type of content is required for each stage. Knowing what type of content to publish...
by Jeane Sumner | Aug 9, 2016 | business, Education, Inbound Marketing
Education is a tool that helps you achieve greater success with just about anything you choose to do in life. When you have a thorough understanding of how something works and the effects of each component involved, you are able to make better decisions to maximize...
