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Boost Your Productivity Today – the Secret is in Your Smartphone!

Boost Your Productivity Today – the Secret is in Your Smartphone!

by Jeane Sumner | Apr 20, 2017 | Education, mobile

The demands on you as a marketer are ever-increasing, and you have undoubtedly wished you could clone yourself several times over so you could get through a to-do list. What if we told you that every day, you hold a tool in your busy hands that can help you tackle...
Harness the Power of Evergreen Content for Steady Growth

Harness the Power of Evergreen Content for Steady Growth

by Jeane Sumner | Apr 13, 2017 | Inbound Marketing, Marketing, Social Media, Web

After you’ve hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your traffic. Unfortunately, most of the time once the initial traffic...
Four Times you NEED an SEO Audit to Maximize your ROI

Four Times you NEED an SEO Audit to Maximize your ROI

by Jeane Sumner | Apr 4, 2017 | business, Marketing, SEO, Strategy

The word “audit” may make you think of a long, tedious process that ends with multiple dollar signs, usually in someone else’s pocket. In this case, an audit is more like a forensic investigation that provides you with every detail you need to...
Three Key Takeaways from the Principle of “Why” to Accelerate Business Growth

Three Key Takeaways from the Principle of “Why” to Accelerate Business Growth

by Jeane Sumner | Mar 10, 2017 | Branding, business, Buyer Persona, Inbound Marketing, Marketing, Strategy

We introduced you to the concept of using “why” instead of “what” to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a little deeper and give you some solid ways to put...
4 Analytics Reports you Can’t Ignore for Inbound Marketing Success

4 Analytics Reports you Can’t Ignore for Inbound Marketing Success

by Jeane Sumner | Mar 7, 2017 | Agency, business, Marketing, Strategy

In order to run successful inbound marketing campaigns, you rely heavily on data and analytics to see if your efforts are paying off. When you learn that some aspects aren’t working as well as you’d hoped, you make changes and perform A/B testing to get...
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