by sumnerdigital | Apr 5, 2025 | Inbound Marketing, Marketing
Traditional lead magnets like eBooks and whitepapers have their merits, but let’s face it, they’re about as exciting as watching paint dry. Enter Micro Apps: the spunky, interactive tools that not only engage users but also turn them into loyal customers....
by Jeane Sumner | Jan 28, 2025 | business, Marketing
Co-marketing isn’t just another buzzword. In the competitive B2B landscape, it’s more like the secret handshake that opens doors you didn’t even know existed. When you pair up with the right partner, you can extend your reach, amplify credibility, and spark serious...
by Jeane Sumner | Apr 13, 2017 | Inbound Marketing, Marketing, Social Media, Web
After you’ve hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your traffic. Unfortunately, most of the time once the initial traffic...
by Jeane Sumner | Apr 4, 2017 | business, Marketing, SEO, Strategy
The word “audit” may make you think of a long, tedious process that ends with multiple dollar signs, usually in someone else’s pocket. In this case, an audit is more like a forensic investigation that provides you with every detail you need to...
by Jeane Sumner | Mar 10, 2017 | Branding, business, Buyer Persona, Inbound Marketing, Marketing, Strategy
We introduced you to the concept of using “why” instead of “what” to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a little deeper and give you some solid ways to put...
by Jeane Sumner | Mar 7, 2017 | Agency, business, Marketing, Strategy
In order to run successful inbound marketing campaigns, you rely heavily on data and analytics to see if your efforts are paying off. When you learn that some aspects aren’t working as well as you’d hoped, you make changes and perform A/B testing to get...
