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Email List Building Metrics
Now that you’ve put in the work to start building your email list, it’s time to check in to see how your hard work is paying off. Think back to what the original goal for your email list was. Was it to stay in touch with your clients? Promote content from...
Why You Need to Nurture Your Email List
Everyone has heard the saying “quality over quantity” - when it comes to your email list, that saying definitely rings true. Getting the most out of email marketing isn’t about having millions of subscribers, it’s about converting your subscribers into...
Attracting Your Ideal Customer
Can you really grow your business and your email list without knowing who your ideal customer is? You can in theory, but if you try to attract everyone, you might end up attracting no one. Instead of going out searching for customers, you should be drawing...
Tips for Getting Organized to Grow Your Email List
Are you feeling overwhelmed or frustrated with the thought of growing your email list? Does it seem like an impossible task? Building your email list takes time, patience, and focus on your strategy. The good news? You can avoid feeling frustrated by...
Focus on one thing at a time to build your email list
You might be thinking that the best way to get things done is to multitask and work on many things at the same time. However, by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. Multitasking doesn’t do...
Boost Your Productivity Today – the Secret is in Your Smartphone!
The demands on you as a marketer are ever-increasing, and you have undoubtedly wished you could clone yourself several times over so you could get through a to-do list. What if we told you that every day, you hold a tool in your busy hands that can help you tackle...
Harness the Power of Evergreen Content for Steady Growth
After you've hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your traffic. Unfortunately, most of the time once the initial traffic boost...
Four Times you NEED an SEO Audit to Maximize your ROI
The word "audit" may make you think of a long, tedious process that ends with multiple dollar signs, usually in someone else's pocket. In this case, an audit is more like a forensic investigation that provides you with every detail you need to "solve the case" and...
Three Key Takeaways from the Principle of “Why” to Accelerate Business Growth
We introduced you to the concept of using "why" instead of "what" to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a little deeper and give you some solid ways to put it into practice to...
4 Analytics Reports you Can’t Ignore for Inbound Marketing Success
In order to run successful inbound marketing campaigns, you rely heavily on data and analytics to see if your efforts are paying off. When you learn that some aspects aren't working as well as you'd hoped, you make changes and perform A/B testing to get better...
Boost Content Engagement with this One Small Word!
You have put your best effort into creating great content that is in line with your inbound marketing goals but somehow, you're just not seeing the engagement you expected. You review your SMART goals, review your personas and sure enough, you're convinced you've...
5 Reasons why Blogging Increases your Company’s Visibility
In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are ignoring one of the best ways catch and retain the interest of your target...
4 Big Reasons why Responsive Web Design will Increase Profit for your Business
According to Google statistics, 94-percent of people perform local searches from their smartphones, even though 77-percent of those people are searching from work or home where desktop computers are readily at hand. For that reason, they have switched to a "mobile...
Understanding your Buyer Persona with Psychographics
You've dug in and found out everything there is to know about your ideal customer and designed a perfect inbound marketing strategy to grab their interest and guide them through the buyer's journey. You've reviewed your results, and despite all of your planning,...
The Truth Behind the Real Work for Social Media Success
Social media is a fantastic tool to significantly amplify your inbound marketing and SEO efforts, but there is a lot more to it than crafting some pieces of content and posting them across your social media platforms. To be successful, a lot of effort has to go into...
PSA: Brute Force WordPress Attacks Double in the Past Few Weeks
If you are working with a web designer or developer to launch a new WordPress site and they are not insisting on using a comprehensive firewall designed for web applications, you need to fire them now! As reported by Security Week, this past December 19th, brute force...
Improve User Experience and SEO with Outbound Links
So far we have talked about how backlinks and internal links help improve your keyword rankings and boost your overall SEO. In this piece, we're going to talk about outbound links. As the name suggests, these are links within your content that point to other sites....
Using your Blog Posts to Inspire Click-Throughs on your Site
Recently, we taught you about the importance of backlinks for SEO and how search engines use them to help prove the relevance of your information. Several weeks ago, we also talked about high bounce rates and how some work needed to be done if you weren't...
Build Customer Loyalty During the Holiday Season
There's nothing like the holiday season to spread a little cheer by delighting your customers and building upon their loyalty to your business. As you are aware, the delight stage of the buyer's journey helps turn loyal customers into promoters, so taking the time to...
Why backlinks are important for SEO
With all of the hype surrounding the importance of content in your SEO efforts, backlinks have really fallen by the wayside, and this is a critical oversight that can severely impact your search engine result page (SERP) rankings. Since there hasn't been a lot of buzz...