by sumnerdigital | Apr 5, 2025 | Inbound Marketing, Marketing
Traditional lead magnets like eBooks and whitepapers have their merits, but let’s face it, they’re about as exciting as watching paint dry. Enter Micro Apps: the spunky, interactive tools that not only engage users but also turn them into loyal customers....
by Jeane Sumner | May 26, 2018 | Email Marketing, Inbound Marketing
You might be thinking that the best way to get things done is to multitask and work on many things at the same time. However, by juggling too many tasks, you’re well on your way to feeling overwhelmed and eventually burning out. Multitasking doesn’t do your business...
by Jeane Sumner | Apr 13, 2017 | Inbound Marketing, Marketing, Social Media, Web
After you’ve hit the publish button on a new piece of content and shared your shiny new link across all of your social media platforms, you no doubt check your analytics to see how it affects your traffic. Unfortunately, most of the time once the initial traffic...
by Jeane Sumner | Mar 10, 2017 | Branding, business, Buyer Persona, Inbound Marketing, Marketing, Strategy
We introduced you to the concept of using “why” instead of “what” to boost your content engagement in a previous post but there is so much value in that one little word that we wanted to delve a little deeper and give you some solid ways to put...
by Jeane Sumner | Mar 3, 2017 | Inbound Marketing, SEO, Social Media, Web
You have put your best effort into creating great content that is in line with your inbound marketing goals but somehow, you’re just not seeing the engagement you expected. You review your SMART goals, review your personas and sure enough, you’re convinced...
by Jeane Sumner | Feb 23, 2017 | Inbound Marketing, Marketing, PR, SEO, Social Media, Web
In order to have a competitive advantage, your business has to be highly visible to potential customers. If you are not blogging regularly and providing great content for your audience, you are ignoring one of the best ways catch and retain the interest of your target...
