WE ❤️ MARKETING BLOG
How we got on the first page of Google with a low domain authority ranking
As your partners in inbound marketing excellence, we share a lot of information with you about how important it is for your keywords to rank high in search engines. We also talk about how important your content is to your SEO efforts and getting your information in...
Remarkable Content for Each Stage of the Buyer’s Journey
Everything you read or watch about inbound marketing stresses the importance of content and the buyer's journey, yet there is very little information to help you understand what type of content is required for each stage. Knowing what type of content to publish at...
How to Define Your Marketing Goals
Once you realize inbound marketing is the best way to grow your business and you have identified your target buyer persona, it is time to determine what your goals are for your campaign. All businesses share a common goal – to make money. In order to accomplish that,...
Improve your Marketing Efforts with Inbound Marketing Certification
Education is a tool that helps you achieve greater success with just about anything you choose to do in life. When you have a thorough understanding of how something works and the effects of each component involved, you are able to make better decisions to maximize...
The Delight Stage of the Buyer’s Journey – What it is and why it’s Important
The inbound marketing methodology is comprised of four stages: attract, convert, close and delight. Perhaps because it is last in the inbound strategy, you may not be as focused on delight as you should be and you may be missing a great opportunity to turn your...
10 Steps of an Effective Inbound Marketing Campaign
Growing your business in today's highly competitive marketplace relies on an inbound marketing strategy that places your company in front of the right people, at the right time. Creating such a strategy involves many parts that must integrate seamlessly for the...
How to Determine Your Primary Buyer Persona
Between all of the noise on the Internet and the fierce competition for business, it's more important than ever that your marketing efforts target the people most likely to be your ideal customers. With more than three billion people accessing the Internet daily...
How Do Long Tail Keywords Make a Difference?
At one time, getting your site returned on the first page of search engine results meant choosing single keywords and using them as much as possible throughout your site. Today, long tail keywords are the talk of SEO results and people are asking, "Do long tail...
Welcoming our newest Client Partnership with Jax Federal Credit Union
We’re pleased to announce that we’ve partnered with Jax Federal Credit Union as their Agency of Record! Jax Federal Credit Union awarded the account to Sumner Digital after a several-week review process was completed. The agency will be responsible for overall...
How to Use Royalty Free Photos
Including a picture with any content created for your business is critical to attract attention and entice people to read what you have published. Before you run off to start an image search, let's cover how to use royalty free photos. When you search for the perfect...
5 Tips for How to Hire a Copywriter
As the foundation to successful inbound marketing strategies, placing your business in its best light and building interest, content is key. You know and love your business more than anyone, but you probably don't have the time and may not have the creative ability to...
Maximize your Reach and ROI with Inbound Marketing in Jacksonville
With the largest land mass in the Contiguous United States and a population of more than 850,000 people in the city proper, marketing your business in Jacksonville, Florida has unique challenges. In order to gain adequate exposure through traditional advertising, you...
5 Reasons your Marketing Should be a Like a Labradoodle
Labradoodles were originally bred to become guide dogs but have quickly gained popularity and are the very embodiment of the phrase, "Man's best friend." These smart and sociable dogs are true brand ambassadors, marketing the best traits of their blend of Labrador...
OH NO! Your WordPress Site Has Been Hacked
Maybe it hasn't, yet. But the possibilities of it happening are very real. In the past week, we’ve seen this happen to two businesses because they were not up-to-date. (Side note: Don’t freak out about WordPress. If maintained properly WordPress is a safe and reliable...
New Ad Design Nets Big Results
One of our recent success stories comes from the industrial rainwear industry. NASCO Industries has been a leader in protective outerwear since the 1970’s. Earlier this year we concepted a new ad, nd shot all new photography of their products. Our client loved the ad,...
Everyone Needs a Helping Hand
Sometimes it’s not so easy to get warm bodies into classrooms, libraries, field days, or (another) book fair. The Home and School Association at St. Joseph Catholic School are trying something new – a campaign to get parents and guardians more involved. And it’s so...
Mandarin Council website gets a makeover
The Mandarin Council of the JAX Chamber received a fresh, new look and a technology boost for their website. The redesigned site features a responsive design making itself handy for the emerging mobile marketplace and a private forum area for Board communications. The...
Rebranding Our Design Company
Chasing Type announces corporate name change to Sumner Digital Jacksonville, Florida – April 2016 – Chasing Type is excited to announce that they are rebranding and expanding their online marketing services and operating under the new corporate name, Sumner Digital....
The Benefits of Having a Responsive Web Design
The amount of searches being done on mobile devices recently overtook the amount of searches being done on desktops. The following are some of the benefits of having a responsive design that you don't want to miss out on: Better user experience – If a consumer...
Brace yourself for a Bot Invasion in 2017!
As you have been adopting inbound marketing strategies, you've also been adapting to new technologies to maximize your efforts and increase your efficiency. You've learned to work with data analysis, and you've been exposed to marketing automation to organize your...